What the premiere of the Jaguar Type 01 looked like in New York
Getty Images for Jaguar Land Rover | Dimitrios KambourisGetty Images for Jaguar Land Rover | Dimitrios Kambouris
New York City is nothing if not the center of culture, so it made sense that Jaguar unveiled its all-new Type 01 luxury electric four-door GT on October 6th in the heart of Manhattan. The festival was under the stars; Florence Pugh, Sienna Spiro and Jordyn Woods-Towns performed throughout the unveiling party.
I was there for the whole thing – Jaguar invited a group of media and influencers to the city to witness this milestone. We definitely got the A-list treatment: we stayed at the legendary The New York Edition, right by Madison Square Park; were driven around town in sporty, comfortable Range Rovers; and had a very delicious dinner at celeb-loved Budakkan the night before the big reveal.
And of course we took a close look at the Jaguar Type 01, a beautiful car – and with 1,000 hp, the most aerodynamic model the luxury brand has ever built. It puts the design front and center, and I expect a lot of celebrities will be eager to buy one of these as soon as they’re available to order (probably in January).
Getty Images for Jaguar Land Rover | Dimitrios Kambouris
Of course, while I enjoyed getting my first look at the instantly iconic car, I also enjoyed a glimpse of the stars in attendance. Pugh wore a gorgeous plunging tuxedo dress and her micro bangs were the star of the show alongside a sleek updo and dark lips. Woods-Towns spent the night side by side with husband Karl-Anthony Towns, and it was clear the couple is New York royalty; They took photos with fans all night long. Renowned chef Roze Traore served food while guests chatted and danced.
Getty Images for Jaguar Land Rover | Dimitrios Kambouris
The crowd fell silent as Sienna Spiro, who had just won Best New Artist at the VMAs, took the stage. In her signature retro look, she performed some of her most popular songs. I particularly liked their live interpretation of “Great Expectation”.
As we stepped back into the night, the stars twinkled above us and the crowd twinkled too. Another typical New York night in the books.
Lena Felton (she/her) is Senior Director of Special Projects at PS, where she oversees sponsored packages, tentpole projects and editorial partnerships. Previously, she was an editor at The Washington Post, where she led a team focused on issues of gender and identity. She has been working in journalism since 2017. During this time, her focus was on writing and editing reports and highlighting historically underrepresented voices. Lena has worked for The Atlantic, InStyle, So It Goes and more.
