What's next for oura ring in health, fitness monitoring: CEO TOM HALE

When the idea for the Oura ring in 2013 was produced for the first time, the founders of the company presented a device that had a precise view of sleep and recovery, two important aspects of general health that had prioritized only a few portable tools for this point.

Now, over a decade later, the ambitions of our AA have developed to change health care and personal health and at the same time disturb the growing wearables industry.

“The vision for the future of oura has to do with the doctor in her pocket,” said Youra -CEO Tom Hale on Tuesday at CNBCS “Squawk on the Street”. “Everyone already has a kind of supercomputer in their pocket – everyone should have a portable device that continuously monitors them, which only fits their life, and then a mechanical intelligence that overlooks them to offer them preventive personal care to help them lead their best and healthy life.”

Oura, which was in 23rd place in the list of CNBC Disruptor 50 2025, has accelerated his shift towards wider health surveillance by combining technological upgrades, product advances, donation campaigns, acquisitions and use of AI, LLMS and analyzes. This has contributed to expanding its vision from sleep to cardiovascular health, stress and resilience, health of women and now nutrition and eating habits.

It also means developing only with a ring with a ring and leading our partnerships with companies such as Dexcom, one of the managers in glucose biosensing via his glucose monitor and about functions such as a AI health coach and the ability to take pictures of your meal and upload them to the app for nutritional presence and AI-powered advice.

Further coverage of the 2025 CNBC Disruptor 50

While this is still pressing into a wider category of wearables that compete in addition to more all-in-one devices such as Watches by Apple, Google and Samsung as well as focused fitness devices such as Garmin and Whoop, Hale said that the rest of the category “continues to push us in order to go further and further into the creation of innovations that are turned on people with people.”

“We really focus on the things that are important that will change their health,” he said.

Hale said that he believes that one of the greatest competitors with whom Oura is faced with is “the people who are not aware of the advantages of wearing the ring, but the increasing focus of the company on general health and well -being is adapted to consumers.

In June 2024, oura announced that it had sold more than 2.5 million rings. Now, about a year later, Hale said that the company “roughly doubled the business and we continue to grow”.

Hale said that the company had previously announced that it would generate sales of around 500 million US dollars last year, and this year “it will definitely be much larger than in the previous year”.

Although this does not mean that an IPO is on the horizon -Hale said that the company “has some catching up before we are ready to be a public company” -Oura looks ahead of a lot ahead to continue to lean on what his ring wearers are increasingly looking for.

“We see a world in which you may use a sensor for a certain time to learn a lesson, but the device you have on your body to monitor your sleep, activity and general health [and] If you make predictions about your health, the Oura ring will be, “said Hale.

Register for our weekly original newsletter, which goes through the annual list of the disturbing 50 and offers a closer look at list funding companies and its innovative founders.