Kraft Heinz to remove artificial dyes in us
Cases of Kool-Aid-Jammers were stacked on April 27, 2025 in San Diego, California.
Kevin Carter | Getty pictures
Kraft Heinz Said on Tuesday that it will remove FD & C artistic dyes from its products by the end of 2027 and will not launch new products in the USA with these ingredients.
The company said in a publication that around 10% of the US articles use FD & C colors, the synthetic additives that make many food more visually appealing. Kraft Heinz brands that sell products with these dyes include, according to a power-Heinz spokesman for Kraft Heinz Crystal Light, Kool-Aid, Mio, Jell-O and Jet-Puffed.
The company removed artificial colors, preservatives and flavors of Kraft Makaroni and Cheese in 2016. According to Pedro Navio, President of North America at Kraft Heinz, Heinz Ketchup has never used artificial dyes. It is unclear how the removal of the dyes will affect the company's business, since consumers can perceive the products as healthier, but can also be attracted less by blunt colors.
The decision follows the pressure of the US Food and Drug Administration and the Department of Health and Human Services under the direction of Secretary Robert F. Kennedy Jr., so that the food industry withdraws artificial dyes as part of a larger so-called so-called platform America Healthy Health Making America.
The FDA announced a plan in April to rule out the use of synthetic dyes from a petroleum basis until the end of next year and replace it with natural alternatives. In addition to the previously banned red No. 3, other dyes that are removed were red dye 40, Yellow Dye 5, Yellow Dye 6, Blue Dye 1, Blue Dye 2 and Green Dye 2, said the FDA commissioner Marty Makary at that time.
At the time, Kennedy said that the FDA and the food industry have an “understanding”, no formal agreement to remove artificial dyes. The secretary for health and human services discussed during a meeting in March with top managers from companies such as Kraft Heinz. Pepsico North America, General MillsPresent WK KelloggPresent Tyson FoodsPresent JM Smucker And the Consumer Brands Association, the best trading group in the industry.
A spokesman for Kraft Heinz said on Tuesday that the company was looking forward to working with the administration “to offer all high -quality, affordable and healthy food for everyone”.
Dynamics against food dyes have built up for years. In January, before President Donald Trump and Kennedy assumed his office, the FDA announced a ban on the use of red No. 3 -Due for food and recorded drugs. The dye gives many sweets and grain their bright red color, but is also known to be caused by cancer in laboratory animals. The FDA allowed Red No. 3 for years by food manufacturers, although the state of California had already banned the dye in 2023.
In the publication on Tuesday, Kraft Heinz said that there have been more than 1,000 recipe changes in the past five years to improve product nutrition.
“The vast majority of our products use natural or no colors, and we were on a trip to reduce the use of FD & C colors in the rest of our portfolio,” said Navio. “Above all, we focus on providing nutritious, affordable and great -tasting foods to the Americans, and this is a privilege that we do not take easily.”
